Dan Jones

Dan Jones

Associate | Array

Dan specialises in farm management and agronomy, providing strategic and practical advice to clients across the East Midlands. As a qualified BASIS, FACTS, and BETA Conservation Management advisor, Dan delivers clear, tailored guidance on crop production, business planning, contract farming arrangements, and environmental stewardship schemes.

Dan is a full member of the Association of Independent Crop Consultants (AICC) and serves on the council of the Institute of Agricultural Management (IAgrM).

Prior to entering the field of farm consultancy, Dan gained extensive international experience. He spent a year working on a large-scale cropping and cattle operation in Kansas, USA, followed by three years in Western Australia’s agricultural industry. Dan split his time between harvest and seeding across a 17,000-acre arable enterprise, as well as mustering on a nine million-acre cattle station in the Kimberly region, home to over 100,000 head of cattle. In 2021, Dan worked the 2021 vintage at a Margaret River winery.

Outside of work, Dan runs his own flock of Exlana sheep and enjoys skiing, cycling, and walking.

Dan's Thoughts

Beth Ashley

Beth Ashley

Sep, 09 2025
Navigating Organic Certification for Flour Mills

Across the UK, organic flour consumption is on the rise, driven by a growing trend among homemade sourdough enthusiasts and artisan bakeries. Consumers cite health considerations, environmental impact, and a […]

Edward Thompson

Edward Thompson

Aug, 08 2025
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Farm Diversification with Recreational Fisheries: UK Farms

As UK farms continue to explore innovative ways to diversify and future-proof their businesses, recreational fisheries are emerging as a compelling option – particularly for farms with suitable topography and […]

Tim Isaac

Tim Isaac

Aug, 08 2025
Ceres Group Respond To: Expanding The Role Of The Private Sector In Nature Recovery

The UK Government recently launched a call for evidence to explore how the private sector can play a greater role in nature recovery. This initiative sought views on two key […]

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