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Dan Jones

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Dan Jones

Associate Partner | Northampton

Dan specialises in farm management and agronomy, providing strategic and practical advice to clients across the East Midlands. As a qualified BASIS, FACTS, and BETA Conservation Management advisor, Dan delivers clear, tailored guidance on crop production, business planning, contract farming arrangements, and environmental stewardship schemes.

Dan is a full member of the Association of Independent Crop Consultants (AICC) and serves on the council of the Institute of Agricultural Management (IAgrM).

Prior to entering the field of farm consultancy, Dan gained extensive international experience. He spent a year working on a large-scale cropping and cattle operation in Kansas, USA, followed by three years in Western Australia’s agricultural industry. Dan split his time between harvest and seeding across a 17,000-acre arable enterprise, as well as mustering on a nine million-acre cattle station in the Kimberly region, home to over 100,000 head of cattle. In 2021, Dan worked the 2021 vintage at a Margaret River winery.

Outside of work, Dan runs his own flock of Exlana sheep and enjoys skiing, cycling, and walking.

Dan's Thoughts

Andrew Atkinson

Andrew Atkinson

Oct, 10 2026
On-Farm Diversification: Exploring the Opportunities

Diversification can provide farming businesses with an opportunity to make better use of existing land, buildings and infrastructure, while developing additional income streams. There is no one-size-fits-all approach. Opportunities range from relatively low-investment options such as container storage and dog walking fields to larger projects including rural offices, tourism, leisure facilities and renewable energy. The […]

Charles Garrard

Charles Garrard

Oct, 10 2026
Why land quality is becoming a planning battleground

For years, the agricultural quality of a development site was a footnote in the planning process. That is no longer the case. Local planning authorities across England are asking harder questions about what is being built on, and they increasingly want evidence rather than assertion. The result is that Agricultural Land Classification, or ALC, has […]

Louise Petrakas

Louise Petrakas

Oct, 10 2026
Routes to Regen: Independent Advice for Sustainable Farming

So many options, not enough time Farmers looking to farm more sustainably have no shortage of support to choose from. Grants, discounted tools, green finance, carbon assessments, soil reviews, farm walks and environmental markets are all on offer, from a growing number of providers. The difficulty is knowing which of it applies to your farm. […]

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